ESPN: FIFTY/50

▇ LET WOMEN PLAY SPORTS

TY ▇

ESPN: FIFTY/50

Before Title IX, women couldn’t play sports in school. It wasn’t until June 1972 that it became federal law to prohibit discrimination on the basis of sex in any education program or activity. Meaning — women could now play sports at the high school and college levels.

Alongside a month-long rollout of special events and a four-part documentary, the Fifty/50 initiative launched. From a Champion collab, to a Manhattan AND virtual mural, museum signage, and character skins in the metaverse — the design and inspiring messaging were everywhere. 

PARTY PPL ▇

AGENCY > ARTS & LETTERS
GALS.CLUB (DD/ILLUSTRATOR) > KARIN SCHWARZ 
CREATIVE DIRECTORS > LILLIAN O'CONNOR, BRETT SIMONE  
PRODUCER > RACHEL ACORS
 PRODUCTION DESIGNER > DYLAN SCHNURMAN

SERVICES ▇

CONCEPTING
ART DIRECTION
DESIGN DIRECTION
 CREATIVE DIRECTION
ILLUSTRATION 
VR DIRECTION
MERCH IDEATION & PRODUCTION 
MURAL IDEATION & PRODUCTION