VANS: CLASSIC SINCE FOREVER

▇ WHEN YOU’VE GOT SOMETHING GOOD, YOU KEEP IT GOING

THESE ARE SHOES FOR YOUR FEET ▇

Vans Classics are a staple to the brand — but weren't on Gen-Z girlies' wishlists. So, we created a TikTok-forward campaign and worked with influencers from different style realms to speak to a larger audience.

The Classic Since Forever campaign centers around the act of getting ready and the community this practice has brought to femmes and friends.

And thanks to our crazy-cool Aquarian trio and some innovative thinking, we sold more Classics than previous campaigns by millions.

PARTY PPL ▇

CLIENT > VANS
INFLUENCERS > @PRINCESSGOLLUM, @LINABUGZ, @CHARITYLIKESBEARDS
CD > BRUNO LUGLIO 
GALS.CLUB (CW/AD) > KRISTIN WELLMER & KARIN SCHWARZ 
AD > HOLIDAY BLACK
 PRODUCERS > EDDIE GRANADO & MAX RUBINS
INTERACTIVE DESIGNER > GISELLE MARQUEZ
BRAND MARKETING > MARISSA SMITH & TAYLOR OLSON

PRODUCTION > TUFF
DIRECTOR > CHRISTINA XING 
DP > TAMARA SANTOS 
PHOTOGRAPHER > NEIL FAVILA
STYLISTS > ANN-MARIE HOANG, JORDAN FUNKEY
EDITOR > MAX MOORE
COLOR > DEREK HANSENS

SERVICES ▇

CONCEPTING
ART DIRECTION
 NARRATIVE DIRECTION
 CREATIVE DIRECTION 
SOCIAL
PHOTOGRAPHY
ORIGINAL SCORE
DIGITAL CAMPAIGN STRATEGY
SOCIAL STRATEGY
INFLUENCER OUTREACH
INFLUENCER KITS