FITBIT GLOBAL: FEEL YOUR POWER

▇ FITBIT GLOBAL COMMERCIAL FT MARC REBILLET & MORE

LOOOP DADDY FITNESS ▇

Fitbit needed a shakeup. So, we partnered with personalities from around the world to set the record straight — proving that fitness moves in many different ways. The global campaign empowered people to listen to their bodies and follow a personal, unconventional wellness journey. Cementing Fitbit as an empowering, funky voice in the wearables market.

PARTY PPL ▇

STUDIO > JOAN CREATIVE
CCO > JAMIE ROBINSON
ECD > LAUREN COSTA
CD > GALS.CLUB (KRISTIN WELLMER)
SR CW > NICOLE LELACHEUR
SR AD > HAILEY LAWRENCE
CW > LAURA SCHEAR
AD > CLAIRE GOLLADAY
DESIGNER > SAMANTHA KIM
DIRECTOR > ANOTHONY PHAM/MICHAEL BARTH
DP > AIDEN ULRICH
EDITOR > TRYRONE RHABB
STYLIST > ANN MARIE

SERVICES ▇

CONCEPTING
ART DIRECTION 
NARRATIVE DIRECTION 
CREATIVE DIRECTION
BRAND IDENTITY
 CAMPAIGN STRATEGY
GLOBAL INFLUENCER OUTREACH
 

▇ WE ALL FORGET TO BREATHE SOMETIMES, BUT NOT ANYMORE THANKS TO MUSICIAN AND COMEDIC INFLUENCER PETEYUSA — CONTENT FOR STREAMING & SOCIAL

▇ REMINDER TO WRESTLE YOUR DEMONS (WITH FITBIT, OF COURSE), THANKS TO MALAYSIAN WRESTLER AND INFLUENCER, NOR DIANA — CONTENT FOR STREAMING & SOCIAL

▇ INFLUENCER, ICON, AUTHOR, LEAH V LITERALLY WENT SURFING WITH US FOR THE FIRST TIME BECAUSE THIS WOMAN ISN’T AFRAID OF SHIT — CONTENT FOR STREAMING & SOCIAL