VANS: SPORT LOW

▇ 90’S ARE HOTT

THROW IT BACK ▇

VANS:
SPORT LOW

Inspired by Vans’ 90s heritage styles, the Sport Lows retro aesthetic keeps the 90s alive and well. From the standout “V” Sidestripe to the old school logo label, this low top shoe keeps the vintage vibes coming.

We launched the new silhouette utilizing the Vans lifestyle brand look and feel. This shoot was so fun. Each of the models brought their A game for a day of girlie-pop fun.

PARTY PPL ▇

CLIENT > VANS (IN-HOUSE)
DIRECTOR, ACD > GALS.CLUB (KARIN SCHWARZ)
 CREATIVE DIRECTOR > BRUNO LUGLIO 
AD > HOLIDAY BLACK
 PRODUCER > ANTONINETTA CROFT 
INTERACTIVE DESIGNER > GISELLE MARQUEZ
 BRAND MARKETING > MARISSA SMITH, TAYLOR OLSON 
TALENT > SEVAHNA DE LEON, ANESSA DE LA CRUZ, BLAIR MAHYA QUINOES, ISHA GOUNDER
 PHOTOGRAPHER > BEAU ROULETTE 
STYLIST > AMANDA MERTEN
 DP > GREGG HUNT 
RETOUCHER > WILL COPELAND
MUSIC > BLUE TRAIN LINES (FT. KING KRULE) BY MOUNT KIMBIE

SERVICES ▇

CONCEPTING
ART DIRECTION
CREATIVE DIRECTION
 PRODUCTION 
EDITORIAL
PHOTOGRAPHY 
FILM
SOCIAL

▇ THIS CAMPAIGN LED TO THE TERM “SPORT LOWS” REPLACING “SHOES”, IT WAS WILD — DIGI VID FOR DIGISPHERE & SOCIAL

▇ THESE MODELS DOUBLED AS GYMNASTS, GIVE THEM ALL UR $$ — STILLS FROM THE PRODUCT LAUNCH FOR DIGI, IN-STORE, SOCIAL, & MORE

▇ CUTE, SASSY, COOL GRLZ ONLY — SOCIAL & DIGI VIDS FOR EYEBALLS EVERYWHERE

▇ A TOTALLY OUT OF BODY EXPERIENCE IN THE SPORTY SPORT SPORT LOWS, PROVING GHOSTS R REAL (SHOT ON FILM) — STILLS FROM THE PRODUCT LAUNCH

WRK W/ US

INSTA

ARE.NA

*GALS CLUB™ LLC IS A REGISTRED TRADEMARK & LEGALLY PROVIDES CONSULTATION SERVICES FOR AD CAMPAIGNS & EXPERIENCE