VANS: GHETTO FILM SCHOOL COLLAB

▇ LADIES & GENTLEMAN, THE FUTURE

HEHEHE ▇

Vans partnered with film fellowship non-profit Ghetto Film School to create a series of short brand videos. Over 100 students pitched their ideas to us, each encapsulating the idea of the Vans “Off the Wall” mentality (which really means ~ go buck wild and forgo societal constraints). We created a multi-phase process to help educate filmmakers on how to pitch brands and finesse their work to sell. Candidates were narrowed down in each phase based on their work and natural brand integration. There were so many talented individuals, but ultimately, three mega-talented filmmakers were selected to create their ideas: Adian Bae, Guinevere Alcaraz, and Alyse Arteaga.

As part of the program, Vans donated $250K to the organization and the development of future filmmakers. Pretty dfakdsl rad.

PARTY PPL ▇

CLIENT > VANS, GHETTO FILM SCHOOL
CD > BRUNO LUGLIO 
GALS.CLUB (CW/AD) > KRISTIN WELLMER, KARIN SCHWARZ 
VANS GLOBAL MARKETING > SAMANTHA FELD, JORDAN SEYMOUR
GHETTO FILM SCHOOL > MONTEA ROBINSON, AMY LAPIDES, KENNEDY DAVEY
PM > CHASE WEIKAL

+ many more

SERVICES ▇

CONCEPTING
ART DIRECTION
NARRATIVE DIRECTION
 CREATIVE DIRECTION
DIGITAL & SOCIAL STRATEGY
MENTORSHIP
BRAND PARTNERSHIPS

GUINEVERE ALCARAZ: D.I.Y

Filipino-American director, editor and producer Guinevere Alcaraz created a “DIY” a short film about a musician and artist who quit their jobs at a diner to pursue their creativity in the city of Los Angeles. Check out Guinevere’s short film, her work is UNREAL.

AIDEN BAE: HUSTLING

Multi-disciplinary artist, Aiden Bae’s “Hustling” is a short film about two teens who strut their style as they hustle through a frozen city to find to find each other. From graphics to shots, Aiden brought the heat.

ALYSE ARTEAGA: YOU + ME

Shot on 16mm film, Alyse’s playful tribute to Vans is a love letter to youth culture. Director Alyse Arteaga is also a recognized producer and director from Los Angeles who creates films rooted in reflection, fantasy, and truth. She is magic.

WRK W/ US

INSTA

ARE.NA

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