VANS: BARBIE COLLAB

▇ LET’S GO BARBIES

GIRL POWER ▇

VANS X BARBIE

This is a story about girl power and expression. For the launch of the Vans x Mattel Barbie partnership, we dreamed up a 90s-inspired bubbly and bright backyard girl hang.

Photographer Anna Koblish came onto the scene to create femme-forward feels that showcased girl power through the lens of female comradery and individual expression. The work sprinkles colors and hues from the collab collection (see "Totally Hair Barbie") and encompasses a mix of hyper-femme and masc elements to speak to both brands' perspectives on girlhood. The results? Supremeo girlie magic.

PARTY PPL ▇

CLIENT > VANS, MATTEL
CD > BRUNO LUGLIO 
GALS.CLUB (CW/AD) > KRISTIN WELLMER, KARIN SCHWARZ 
JUNIOR AD > HOLIDAY BLACK 
PRODUCERS > MAX RUBINS, EDDIE GRANADO 
BRAND MARKETING > MARISSA SMITH, TAYLOR OLSON
PM > JEFFERY CABEBE 
INTERACTIVE DESIGNER > GISELLE MARQUEZ 

PRODUCTION > FLORENCE
PRODUCERS > KRISTEN BEECY, NICOLE BARNETTE
 PHOTOGRAPHER > ANNA KOBLISH 
MANAGER > BEN JOHNSON 
PHOTO ASSIT > BYRON NICKLEBERRY, ANDREW HAZELTINE, MACHAEL HARRISON 
VIDEO > PARKER HAO, IZZY CAMINA
 DIGI > BLAKE MOHR
 STYLISTS > SAVANNAH AVANT, HANNAH STONE 
HAIR > ALYX LIU 
MAKEUP > ALEXANDRA FRENCH, KAYLI RACHELLE 
PHOTO EDITOR > ANNA KOBLISH, WILL COPELAND

SERVICES ▇

BRAND COLLAB STRATEGY
CREATIVE DIRECTION
ART DIRECTION
EDITORIAL
PHOTOGRAPHY
CASTING
IN-STORE
INFLUENCER OUTREACH
INFLUENCER KITS
SOCIAL

▇ JUST IMAGINE THIS WITH GIRL POP BANGERS RAGING IN THE BG — EDITORIAL STILLS FROM THE CAMPAIGN, PR, SOCIAL, DIGITAL, IN-STORE

▇ GIRL POWER, BUT MAKE IT MOODY, SHOT BY THE MULTI-FACETED TALENT, IZZY CAMINA — MOOD REELS FOR VANS X BARBIE CAMPAIGN

▇ TY TO THE BRILLIANT MARISSA SMITH FOR BUILDING THE VANS X BARBIE PARTNERSHIP (SHE ROCKS), WE EVEN MADE IT ON BARBIE’S 2023 YEAR HIGHLIGHTS — BARBIE SHOE, SOCIAL, PR